Harper's Bazaar

Harper's Bazaar Arabia

2021

CONTENT CREATION, PRODUCTION, DESIGN

For Amirah Kassem's home photoshoot, capturing the vibrancy and whimsy of her design style in a domestic setting was a key challenge. The goal was to authentically portray the integration of her artistic and culinary creativity into her personal space, reflecting the interconnection of her professional and personal life. Our approach involved a collaborative effort with Kassem to create a visual narrative that aligned with her personal and professional identities. Roger Davies, with his expertise in highlighting light, texture, and color, played a crucial role. The team strategically balanced genuine representation with professional aesthetics, focusing on overcoming lighting, spatial, and styling challenges. This collaboration ensured a seamless blend of Kassem's vibrant personal style with her brand identity, adeptly managing the shoot's complexities.

The photoshoot at Amirah Kassem's home revealed the seamless fusion of her professional and personal worlds, capturing the vibrancy and whimsy of her style in a home setting. It highlighted the effectiveness of collaborative efforts in interior photography, demonstrating how expert guidance, combined with a deep understanding of the subject's personal and brand identity, can lead to visually stunning results. This shoot offered a unique perspective on how a creative professional's artistic vision and lifestyle can coexist harmoniously, enriching both their work and personal space.